Introduction
Where you are based in the Kingdom of Saudi Arabia, you should read the additional provisions contained at Schedule 1, which supplement the information in this Privacy Notice. In case of a conflict between the main body of this Privacy Notice and the supplement, the supplement will take precedence.
De’Longhi Group considers the protection of personal data of third parties, in its possession, as very important and is committed to protect the privacy of said third parties included, but not limited to, its customers, when carrying on its business, and it pays particular attention to the security and confidentiality of its customers’ personal data.
This Privacy Notice relates to the collection of personal data using online methods (including the De'Longhi Group websites) and offline as specified below.
De’Longhi Appliances S.r.l. (hereinafter "De'Longhi" or the "Company"), with its registered office at Via L. Seitz 47, 31100, Treviso (TV), Italy in accordance with applicable data protection obligations, as Data Controller of the personal data collected provides you with the following information.
The following categories of personal data (hereinafter “Personal Data”) relating to you may be collected:
De’Longhi collects and processes your personal data in the following circumstances:
If you provide personal data on behalf of someone else, you must first ensure they have read and accepted this Privacy Policy.
Kindly help us to keep your personal data up-to-date by informing us of any changes. Any change in address should be promptly communicated to De’Longhi in order to avoid problems in the use of our services.
The processing of personal data must be justified by one of the legal bases established by existing applicable data protection regulations, as described below.
a) Establishment and execution of contractual obligation and resulting obligations, including communications regarding services (for example to perform after-sales services including complaints and product repair or shop online related activities).
De’Longhi may process your contact data in order to establish and execute a contractual relationship including placing purchase order or conclusion of contract through shop online (e.g. online purchase of products or services, order fulfillment management), to provide services requested or to respond to and process reports or complaints.
De’Longhi may also use your contact details, particularly your email address, to provide you with information concerning the services and your purchase orders as well as after-sales services
Legal bases for the processing: performance of a contract or legal requirements which the company is required to fulfill as per applicable data protection laws .
The provision of data is obligatory to enable us to manage the contractual relationship; in the absence of the data, we will be unable to put the contract into effect.
b) Operational management and strictly-related purposes, for access to the website, particularly secure areas, also through the Social Login system - to simplify registration operations using the information already given to your social network.
De'Longhi may process the contact details to enable you to complete the registration procedure on the site and allow you to access your Personal Area in order to: (i) download from your Personal Area documents relating to the services you have purchased; (ii) process the other requests made through the website, or to allow you to make purchases online.
Registration to the site may take place, where you voluntarily decide to use it, even with the Social Log-In mechanism. In this way you will not have to enter the data necessary for registration (such as contact details), which will instead be communicated by the Social Network through which the log-in is carried out. Please note that in this case De'Longhi may process the data of the social log-In, that is not only those related to your Social account but also any other personal data that could be made visible according to the preferences you have set or according to the policy on the privacy of the same Social Network. We invite you, therefore, to read the privacy statement of your Social Network, also for further information on these preferences.
Legal bases for the processing: performance of a contract. In the absence of such data, we will be unable to register on the website and shop on the online store.
To allow you to register on the site, provided that you are not obliged to use the Social Log-In to complete the registration.
With reference to the registration, the Company also specifies that it has implemented a Single Sign-On system, under which the registration made on the site will be valid for all sites managed by the Company, with reference to the "De'Longhi" brands "Braun "And" Kenwood", or www.delonghi.com, www.braunhousehold.com, www.kenwoodworld.com.
In this way it will not be necessary to provide the Contact Data again if you register with one of the aforementioned sites. However, to safeguard the choices made by the user, any consent to treatment for marketing and marketing profiled issues released within a brand (for example on the site www.kenwoodworld.com/it-it) will be used only for advertising material related to this specific brand.
c) Customer Satisfaction and other surveys.
De’Longhi may use your Contact data to carry out surveys aimed at measuring customer satisfaction in relation to the service provided.
Legal bases for the processing: where available legitimate interest of the Company to verify and improve the quality of their services or consent, within the limits of the consent.
d) Communication to other De’Longhi Group companies.
De’Longhi may communicate your Contact data to other De’Longhi Group companies for activities strictly connected to the treatments referred to in points a) b) c) e).
Legal bases for the processing: where available legitimate interest of the Company to verify and improve the quality of their services, or consent, within the limits of the consent, which arises from internal administrative purposes and needs to manage services and users’ requests within De’Longhi Group.
e) Compliance with legally-binding requests by the legal authorities to discharge obligations of law, regulations or provisions or investigation or defense against claims.
De’Longhi collects your personal data to comply with legal obligations or determine / assert claims or defend against them
Legal bases for the processing: legal obligations with the relevant applicable laws, or where available legitimate interest, or consent, within the limits of the consent.
The Company uses a wide range of security measures to improve protection and maintain the security, integrity and accessibility of your personal data.
All your personal data are stored on our secure servers (or on secure paper copies) or on those of our suppliers or commercial partners, and may be accessed and used based on our standards and our security policies (or equivalent standards for our suppliers or commercial partners).
The security measures we have adopted include:
Where we have provided you with (or you have chosen) a password to allow you to access our website, application or services, you are responsible for keeping this password secret and for complying with any other security procedure we inform you of. Please do not share your password with anyone.
We will keep your personal data only for the length of time necessary to achieve the purposes for which they were collected or for any other related and lawful purpose. Therefore, if your personal data is processed for two different purposes, we will keep the data until the lengthier purpose is achieved. However, we will cease to process the personal data collected for the purpose whose retention period has expired.
We limit access to your personal data to only those individuals who need to use them for the appropriate purposes.
When your personal data are no longer required, or when there is no longer any legal pre-condition for keeping them, they will be irreversibly anonymized (and in such a way may be stored) or securely destroyed.
The retention periods relating to the different purposes described above are indicated to follow:
a) Compliance with contractual obligations: data processed to comply with any contractual obligation may be kept for the duration of the contract and after the contract for duration of limitation period of claims specified under provisions of law; in order to verify any outstanding issues including accounting documents (e.g. invoices).
b) Operational management and strictly-related purposes for access to the website: data processed for these purposes may be kept for the duration of the contract and after the contract for duration of limitation period of claims specified under provisions of law.
c) Customer Satisfaction and other surveys: data processed for these purposes may be kept for 5 years from the personal data collection date (except where you decline to receive further communications).
d) Communication of data to other De’Longhi Group companies: data, which are processed by De’Longhi Group companies for activities strictly connected to the purposes referred to points a), b), c) and f) of the section FOR WHAT PURPOSES CAN YOUR PERSONAL DATA BE USED, are kept in line with – respectively - the specifications a), b), c) and e) of the present section.
e) To comply with legally binding requests from state authorities and to comply with legal obligations: data processed for this purpose may be stored for the duration of these obligations. In the event of disputes, personal data may be stored for the reasonable period necessary for such purpose.
Your personal data may be accessed by duly-authorised employees and by external suppliers, appointed, if necessary, as data processors, who support us in providing services.
For the purposes of the performance of their activities and to follow up on the above mentioned purposes your personal data may also be accessed by other De’Longhi Group companies and may be transferred outside the jurisdiction within which your personal data is collected (in such case, De’Longhi will adopt appropriate safeguards of data subjects’ rights, as required by relevant applicable laws).
Legal bases for the processing: where available legitimate interest which arises from internal administrative purposes and needs to manage services and users’ requests within De’Longhi Group., or consent, within the limits of the consent
If you have further questions on how your Personal Data is protected when transferred outside of the jurisdiction within which it is collected, please contact us at the contact information provided below under ‘CONTACTS’.
The contact details for De’Longhi, in its capacity as Data Controller, may be found at the Data Protection Officer (DPO) address at the end of this policy.
Should you have any questions regarding our processing of your personal data, contact us by email asking for DPO at dpo.privacy@delonghigroup.com or via postal mail to following address: Via L. Seitz 47, 31100, Treviso (TV), Italy.
Pursuant to the applicable data protection laws you may be entitled to the following rights:
The exercising of the above rights is subject to certain exceptions that are intended to safeguard the public interest (e.g. the prevention or identification of crimes) and our interests (e.g. maintaining professional secrecy). Should you wish to exercise any of the above rights, we will check that you are entitled to do so and will usually respond within one month.
We endeavor to respond to any complaints or reports concerning the methods used to process your data. Nevertheless, should you wish, you may forward your complaints or reports to the authority responsible for data protection in your Country.
Our services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the table at the bottom of this Privacy Notice. We encourage you to regularly review the latest version of this Privacy Notice. If any material changes are made, we will take reasonable steps to notify you in advance.
The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences, or consider stopping using our services.
De’Longhi Appliances S.r.l. (hereinafter "De'Longhi" or the "Company"), with its registered office at Via L. Seitz 47, 31100, Treviso (TV), Italy in accordance with the Saudi Data Protection Law under Royal Decree No. (M/19) dated 16/09/2021 G, as amended pursuant to Royal Decree No. (M/148) dated 27/03/2023 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as “PDPL”), as Data Controller of the personal data collected provides you with the following information.
In addition to our compliance with the EU General Data Protection Regulation (GDPR), we also comply with the Saudi Personal Data Protection Law (PDPL) and its Implementing Regulations, administered by the Saudi Data and Artificial Intelligence Authority (SDAIA).
This section applies to our processing of personal data relating to individuals located in the Kingdom of Saudi Arabia (“KSA”), whether the processing of their personal data through the App takes place inside or outside KSA.
When transferring personal data outside KSA, an appropriate safeguard shall be implemented to ensure the data remains protected in accordance with PDPL requirements.
Under the PDPL, in certain circumstances you may have the right to:
We will retain your data in an identifiable form only for the period necessary to fulfil (i) the purposes outlined in this document, (ii) our business and operational purposes; (iii) in line with our accounting legal and regulatory obligations; and (iv) as necessary to resolve any potential disputes.
We will only retain your personal data after the purposes for why we collected it no longer exists, in the following cases:
If you have any concerns, or if we do not comply with the Personal Data Protection Law, you can file a complaint to the Group Data Protection Officer using one of the following channels: via email, writing to dpo.privacy@delonghigroup.com
If you are not satisfied with how we process your complaint, or if we fail to respond within 30 days, you can file a complaint to the Competent Authority SDAIA at: